And focus on this:
It wasn’t that long ago when Serial broke the podcast listener/sound barrier with one million downloads. Well, ha! Here is some serious history in the making: a mass market gossip magazine whose cover story was inspired by a podcast. Yes, you heard that correctly, by a PODCAST.
This is the amazing news. According to Edison Research, 21% of Americans listen to podcasts, that’s the same number of Americans using Twitter. 57 million Americans are listening to podcasts. That’s a huge increase in a short amount of time. And they aren’t all listening to This American Life or the current Serial spin off S-town. They are listening to every weird, niche, comic, strange, long, short, funny, spooky, sleep inducing thing that catches their fancy. Meaning, we are in the midst of a massive explosion of innovation and meaningful content int he pod-o-sphere. And I for one can’t wait. From People Magazine to this cool new PODCAST about podcasts, everyone is talking about podcasts. What are you talking about?