Last week, in the gloriously hip, gloriously glorious city of Portland, Oregon, I attended the annual public radio dog and pony, song and dance, lights, camera and action show, The Public Radio Program Directors conference. (The PRPD, it’s about as sexy as it sounds!) It’s a combination of schmoozing, brainstorming how to better run a local public radio station, and pitching ideas on which these PDs might spend their money. That’s where I came in. . . .I seized the opportunity to talk up my services, but more importantly, I moderated a panel on the truth and beauty of podcasting.
Dacia Clay brought delight, Steve Nelson brought experience and Luke Burbank brought humor. I did my best not to drag them down.
Dacia made it clear, using the Classical Classroom as an example, that, if given time and encouragement, every station has a would be podcast host/producer lurking behind those headphones. Allowing them to assemble a podcast based on their passion is a great way to train talent, test material and offer value added content to your listeners without taking up time or space on your transmitter. And, if you do it right, you might get results like Dacia has gotten — subtle, utterly charming brilliance.
Newly minted, and possibly the nation’s only PD of podcasting, Steve Nelson described the formation and launch of APM’s brilliant new network, Infinite Guest. The formula is simple — host driven, entertaining, informational, conversational. And, honestly, anyone can do it. Okay, maybe not just anyone can have Sherman Alexie as a co-host. And maybe in order to do it you need the likes of Steve guiding you or, even better, the likes of ME guiding you. . .but seriously, all you need is a dollar (or 2) and a dream and you can create a winning podcast.
PARTICULARLY anyone within earshot of Luke Burbank who told the story of his early life as a would be comedian and the enormous success of his podcast Too Beautiful to Live.
I can say without a doubt, ours was the best panel at this year’s PRPD conference. Next year I plan to hold a podcast pitch session and a listening booth which will result in a contest and, of course, a winner. So, watch this space and call me to get your podcast on. Even the PDs are doing it!