There are currently more than 250,000 podcasts available on iTunes. These are not all of the podcasts available for free, but it’s a big chunk. Since hitting iTunes with their own category, podcasts have been downloaded more than a billion times, and a thousand new podcasts are introduced every few months. There are podcasts on every single subject known to human kind, including HOW TO MAKE A PODCAST. Gold star networks like Radiotopia, Gimlet and NPR One offer a large variety of professionally made, compulsively listenable podcast fare. But, the majority of available podcasts are terrible. They tend to be Wayne and Garth in their basement playing a crappy video game and narrating their wildly uninteresting results. Some podcasts make money, although most full time podcasters make their living through larger structures, like PRX or, NPR. Only recently has podcasting gone from a labor of love to a way to get fed. And even more recently, podcasts have turned into serious money. Why? How? Well, Hollywood, of course. Homecoming, a podcast originally made for Gimlet, is now an Amazon Prime series starring Julia Roberts. (Don’t watch it before bed, it’s CREEPY.) And, Dirty John, one of my favorite podcasts of 2017, was produced by an outfit called Wondery, and reported by LA Times writer Christopher Goffard, is now a series on Bravo. It stars Tammi Taylor herself, Connie Britton, as a woman violently duped by an unhinged serial romancer. I haven’t watched the show because I listened to the podcast. You should try both and let me know if you prefer one or the other.
My point is that podcasts — smart, well researched, compellingly told, beautifully executed (in terms of sound design) podcasts can make money, real money. So, strap on that microphone kids, or call me, let’s get started.